DrFirst: RxInform

What is RxInform?

RxInform is a secure platform that automatically triggers a text message to patients whenever they get a new prescription. The text message includes a link to a HIPAA-compliant website, which provides timely and relevant information designed to reduce prescription abandonment.

Features

Text Message

Patients receive a text message minutes after medication is prescribed. The text message includes a secure link (URL) which directs patients to their personalized microsite.

Authentication

When patients tap on the secure link, they are directed to an authentication page. Once the correct date of birth is entered, patients are allowed to access the microsite.

Microsite

Upon authentication, patients can view the pharmacy name and phone number. The prescribed medications are shown alongside an option to schedule a pickup reminder.

Pick-Up Reminders

Copay Assistance

Copay Assistance information is available for some branded medications. This type of savings opportunity applies to patients with commercial insurance (not enrolled in Medicare/Medicaid).

Discount Card

RxInform also offers a Discount Card that can lower the cost for many generic medications, especially when patients lack insurance, have high insurance co-pays, or have high deductibles.

Educational Videos

RxInform provides access to 1,200 drug-specific videos that easily explain to patients why they need to take their prescribed medication(s), how to manage side effects, and how to avoid drug interactions.